The AMA ICC: Return of the (UNCMA) Marketers

And boy, did we return!

A few months ago, I promised a follow-up to one of my favorite events/conferences of the year, the American Marketing Association’s International Collegiate Conference. The UNC Marketing Association not only had a fantastic time in New Orleans, but gained some awesome professional development experience at the conference. Here are the stats:

36th Annual International Collegiate Conference by the Numbers

1,234 Students (10 from UNC)
119 Advisors
170 different Universities
166 speakers, sponsors, and others joined us for a total of 1,408 attendees

That’s record student and total attendance! (And a record number of universities representing!) Check out the list of all of 2013-14 AMA Award Winners.

The AMA ICC is a pretty big deal for student marketers. We have tons of opportunities for growth at this conference:  we take on other schools in marketing competitions, attend sessions and speakers designed for our career interests, learn from top universities how to run the best AMA chapter possible, earn real-world marketing certifications on-site and, of course, Tweet and Instagram to our heart’s content.

Here’s what UNCMA participated in at the conference this year:

AMA Awards: Chapter Planning & Annual Reporting
SABRE Business Simulation Competition
Marketing Strategy Competition
T-Shirt Competition
Career Fair Luncheon

 We made sure to be (almost) first in line for the marketing strategy comp. #nbd

Signing up for mktg strategy!

Signing up for mktg strategy!


From an events perspective, and a returning AMA ICC attendee, this conference was AMAzing for several reasons:

  1. Emphasis on social media.

The AMA ICC has its own Twitter handle and hashtag of course but, this year, there were live tweet screens, hashtag competitions and calls to action using social media. This helps the 1,200+ rowdy marketers stay engaged throughout the entire conference – plus, we get to show all of our followers and friends all the cool stuff we’re doing!

Tweet power!

Tweet power!

And yes, that included epic AMA selfies!

Epic AMA selife!

Epic AMA selife!

  1. Event organization

This year, AMA rolled out a fully functional conference app! Partnered with social media platforms, this kept the conference running smoothly and attendees happy. What’s a conference without an excessive amount of smartphone usage?! (We all love it!)

  1. Content relevance

Finally, my most favorite thing about the conference this year was the relevance of all of the content, whether coming from speakers, breakout sessions or competitions. We had several wonderful keynotes:

Dave Delaney (@davedelaney) spoke about the importance of social media and blogging among the millennial generation as a way to set ourselves apart and find what we’re passionate about (and a job!). He pretty much summed up my entire social media marketing course in about an hour. #brilliant #smm

Luke Wyckoff (@LukeWyckoff) engaged our audience as both a keynote speaker and a breakout session leader, teaching us how to run naked as marketers (you had to be there), as well as the art of social storytelling in interview situations. Not only was Luke an infectiously fun speaker, but his content was so much more applicable to the real world than much of what we’re learning in the classroom. Plus, he hails from Denver, so he’s automatically in UNCMA’s good books. #marketingpower #socialmediaenergy


Back to conference tidbits…


After a year of perseverance and hard work, UNCMA is incredibly proud to announce that we are bringing home THREE awards from the AMA ICC, for:

Outstanding Fundraising
Outstanding Communications
Outstanding Planning

Our AMA ICC award!

Our AMA ICC award!

In short, the University of Northern Colorado Marketing Association took this year’s AMA ICC theme to heart.

We, the marketers, returned to New Orleans in a big way, and we were not disappointed. #gobears!

Check out the official conference video here!

Photo credit to: & Kelley Robinson


By Kelley Robinson


We wait all year, and it’s finally here! The AMA ICC

We wait all year and it's finally here!

We wait all year and it’s finally here! The AMA ICC

As a 2nd year executive board member of the University of Northern Colorado Marketing Association, I can attest to the fact that the American Marketing Association’s International Collegiate Conference is the most looked-forward to event of our academic year.

I can also say that, being the UNCMA Community Service & Events Coordinator and an aspiring event producer, this event is not only looked-forward to, but takes precedent over pretty much everything else going on in April. (#sorrynotsorry)

I’ll admit it: I’m a conference junkie. Ever since the good ol’ days in Colorado DECA (an association of marketing students), I’ve never turned down the opportunity to attend
a conference or big business-related event.
(That’s me – bottom row, middle right!)

CO DECA State Officer Team 09-10

CO DECA State Officer Team 09-10

Maybe it’s the excitement of a ballroom crammed with 500 people I’ve never met?

Maybe it’s the thrill of participating in on-site competitions and getting on stage in front of those 500 people?

Or maybe it’s seeing an overwhelming amount of hard work come together to form something spectacular.

Either way, all of the above are things I very much enjoy about conferences, and the AMA ICC is no different.

Picture this: 3 long days of college students networking and competing by day and exploring the beautiful city of New Orleans by night. It’s pretty great, and UNCMA gets VERY excited about our attendance.

As that self-proclaimed conference junkie, there are a few things I’ve not only come to expect out of any conference or event, but believe are essential to any event’s success, and the AMA ICC excels at them all.

  1. An excellent event production team that allows opening/closing ceremonies and everything in-between to go off without a hitch. (I’ve been behind the scenes of a train wreck of a conference and, trust me, it could’ve been prevented with a great events team!)
  2. An ideal location for a mix of work and play. (From what I’ve seen, conference attendees are way more engaged when there’s a good mix of free time and conference.)
  3. Content that’s a step ahead of the attendees. (Who wants to go to a conference that doesn’t make you think or give you something new to chew on? Conferences that give us a look into what’s coming or the newest technology are more relevant!)

Although UNCMA’s membership isn’t quite as dedicated as some of the other universities that attend, we still enjoy everything this event has to offer – our experience is possibly even better than those big chapters, because we get a more personalized experience as a small chapter.

The event this year is during the 2nd week of April which (WHAT?!) is right around the corner.

I cannot wait to sink my teeth into another AMAzing conference.

This year, I’ll be soaking in as much event info as I can to supplement my event and conference learnings.

And you can bet I’ll be live-tweeting the whole way through with the official hashtag and conference handle (@CollegiateConf).

Stay tuned for my post-conference tips on engagement, networking and general event biz!


Interested in learning more about the American Marketing Association? Check out their (newly revamped!) website at


Photo credit to: & Kelley Robinson