We wait all year, and it’s finally here! The AMA ICC

We wait all year and it's finally here!

We wait all year and it’s finally here! The AMA ICC

As a 2nd year executive board member of the University of Northern Colorado Marketing Association, I can attest to the fact that the American Marketing Association’s International Collegiate Conference is the most looked-forward to event of our academic year.

I can also say that, being the UNCMA Community Service & Events Coordinator and an aspiring event producer, this event is not only looked-forward to, but takes precedent over pretty much everything else going on in April. (#sorrynotsorry)

I’ll admit it: I’m a conference junkie. Ever since the good ol’ days in Colorado DECA (an association of marketing students), I’ve never turned down the opportunity to attend
a conference or big business-related event.
(That’s me – bottom row, middle right!)

CO DECA State Officer Team 09-10

CO DECA State Officer Team 09-10

Maybe it’s the excitement of a ballroom crammed with 500 people I’ve never met?

Maybe it’s the thrill of participating in on-site competitions and getting on stage in front of those 500 people?

Or maybe it’s seeing an overwhelming amount of hard work come together to form something spectacular.

Either way, all of the above are things I very much enjoy about conferences, and the AMA ICC is no different.

Picture this: 3 long days of college students networking and competing by day and exploring the beautiful city of New Orleans by night. It’s pretty great, and UNCMA gets VERY excited about our attendance.

As that self-proclaimed conference junkie, there are a few things I’ve not only come to expect out of any conference or event, but believe are essential to any event’s success, and the AMA ICC excels at them all.

  1. An excellent event production team that allows opening/closing ceremonies and everything in-between to go off without a hitch. (I’ve been behind the scenes of a train wreck of a conference and, trust me, it could’ve been prevented with a great events team!)
  2. An ideal location for a mix of work and play. (From what I’ve seen, conference attendees are way more engaged when there’s a good mix of free time and conference.)
  3. Content that’s a step ahead of the attendees. (Who wants to go to a conference that doesn’t make you think or give you something new to chew on? Conferences that give us a look into what’s coming or the newest technology are more relevant!)

Although UNCMA’s membership isn’t quite as dedicated as some of the other universities that attend, we still enjoy everything this event has to offer – our experience is possibly even better than those big chapters, because we get a more personalized experience as a small chapter.

The event this year is during the 2nd week of April which (WHAT?!) is right around the corner.

I cannot wait to sink my teeth into another AMAzing conference.

This year, I’ll be soaking in as much event info as I can to supplement my event and conference learnings.

And you can bet I’ll be live-tweeting the whole way through with the official hashtag and conference handle (@CollegiateConf).

Stay tuned for my post-conference tips on engagement, networking and general event biz!


Interested in learning more about the American Marketing Association? Check out their (newly revamped!) website at ama.org.


Photo credit to: AMA.org & Kelley Robinson